Business plan for a veterinary clinic

The popularity of the veterinary clinic as a business idea is due to the fact that more than 60% of Russians keep various pets, which often need veterinary care.

The clinic will help you quickly diagnose the disease and cure the animal, give instructions on its maintenance, care measures and take preventive measures.

Although opening a veterinary clinic involves a large investment, with competent staff and the right equipment, you can quickly pay off.

Business Pros:

  • Demand for the service
  • No seasonal demand
  • Suitable for opening both in large cities and in small towns
  • No large staff required at the initial stage

Minuses:

  • Large initial investment
  • Need for permits and licenses
  • Payback from 1.5 to 5 years

How to open a veterinary clinic from scratch

First you need a good business plan with a description of the concept, a list of services, organizational issues, and possible risks. Find a source of funding:

  • Own savings
  • Borrowed funds in the form of a bank loan
  • Other sources

Based on the amount of capital, they determine the format of the clinic:

  1. A small veterinary clinic, located on an area of ​​​​up to 50 square meters: is engaged in preventive examinations, cutting nails and wool;
  2. A medium-sized clinic located on an area of ​​50-60 sq. m.: in addition to the above services, it performs sterilization and castration, vaccination of animals, provides services of an ultrasound room, testing;
  3. Animal Medical Center, covering 100 square meters or more: in addition to the main list of veterinary services, it offers x-ray examinations, surgery, inpatient treatment, and the sale of medicines.

I must say that when organizing a business, it may be difficult to find a competent veterinarian . It is good if a novice entrepreneur has the appropriate education and can take patients himself. It will not be possible to open a clinic without qualified employees.

The activity must be registered with the tax office as an individual entrepreneur or LLC if there are several founders. To do this, they submit an application in the form, a passport, a receipt with a fee of 800 rubles paid. for individual entrepreneurs and 4 thousand rubles. for LLC along with constituent documents.

They choose a taxation system: simplified tax system with a deduction of 15% from net profit or 6% of total revenue, OKVED code: 75.0 on veterinary activities. It will also be necessary to conclude lease agreements for the removal of solid waste, disposal of medical waste. It is necessary to obtain permission from the SES, the fire department and a license to carry out veterinary activities in the licensing chamber.

The business format also depends on the market situation in a similar field of activity, so you should pay attention to studying this issue.

Demand and competition analysis

Be sure to analyze the demand for veterinary services and the supply of competitors in your area. Find out what services are missing and choose a low-competitive niche .
Decide on the target audience, which may represent:

  • Families with children having different pets
  • Lonely older persons with cats and dogs
  • Cynologists
  • Celebrities and people who prefer exotic animals

The veterinary clinic can provide assistance not only to dogs and cats, but also to rodents, birds, turtles, and other pets.

Search and repair of premises

The next point of the plan is the choice of premises for the veterinary clinic. It can be located in the central part of the city, its outskirts, a residential area. In order to save money, it is better to place it in a residential area of ​​​​the city next to public transport stops at a distance of 100-150 meters from residential buildings . It is necessary to have parking and convenient access roads, a noticeable sign.

All communications must be connected to the premises, the requirements of sanitary and fire safety standards must be observed. The walls and floors are finished with tiles or plastic panels, which allow regular wet cleaning with the use of disinfectants.

The walls of the X-ray room are covered with barite plaster and radiation-tight doors are mounted. Be sure to have a warehouse for storing medicines when they are sold.
The room should have several zones depending on the list of services offered:

  • Hall with reception
  • Reception
  • Ultrasound room
  • X-ray room
  • Dental office
  • procedural
  • laboratory
  • operating room
  • Ordinator’s
  • bathroom

The cost of repair work will depend on the format of the clinic and can range from 200 thousand rubles. up to a million. The rental price of the premises starts from 500 rubles. per square meter.

Purchase of equipment and tools

The veterinary clinic must be equipped with appropriate equipment and tools based on the specifics of the services.

Receptionist will need :

  • Universal veterinary examination table – 15 thousand rubles.
  • Germicidal lamp – 6 thousand rubles.
  • Medical lamp – 14 thousand rubles.
  • Treatment table – 4 thousand rubles.
  • Scales – 10 thousand rubles.
  • Two chairs – 4 thousand rubles.
  • Desk – 6 thousand rubles.
  • Cabinet for medicines – 10 thousand rubles.
  • Washbasin – 5 thousand rubles.

To the procedural:

  • Observation table – 15 thousand rubles.
  • Cabinet for medicines – 10 thousand rubles.
  • Equipment for injections and vaccination – 15 thousand rubles.

For operating room:

  • Operating veterinary table – 70 thousand rubles.
  • Surgical lamp – 50 thousand rubles.
  • Treatment table – 4 thousand rubles.
  • Glass cabinet – 10 thousand rubles.
  • Dry oven or autoclave – 16 thousand rubles.
  • Washbasin – 5 thousand rubles.
  • Oxygenation chamber – 100 thousand rubles.
  • Apparatus for magnetic laser therapy – 40 thousand rubles.
  • Ventilator – 300 thousand rubles.
  • Cauter – 15 thousand rubles.
  • Vital functions monitor – 80 thousand rubles.
  • Electrocoagulator – 200 thousand rubles.
  • Germicidal lamp – 2 thousand rubles.
  • Rack – 20 thousand rubles.
  • Anesthesia equipment – 200 thousand rubles.

For an X-ray room you need:

  • X-ray – 500 thousand rubles.
  • Image digitizer – 1 million 300 thousand rubles.
  • Mobile rack for portable X-ray – 35 thousand rubles.

In the ultrasound room :

  • Electrocardiograph – 180 thousand rubles.
  • Veterinary table – 15 thousand rubles.
  • Chair – 2 thousand rubles.
  • Digital ultrasound scanner – 350 thousand rubles.

To equip the laboratory:

  • Medical cabinet – 10 thousand rubles.
  • Tabletop centrifuge – 16 thousand rubles.
  • Microscope – 25 thousand rubles.
  • Biochemical analyzer – 200 thousand rubles.
  • Laboratory table – 10 thousand rubles.
  • Washbasin – 5 thousand rubles.
  • Chair – 2 thousand rubles.

To the internship:

  • Table – 4 thousand rubles.
  • Chair – 2 thousand rubles.
  • Sofa – 15 thousand rubles.
  • Wardrobe – 10 thousand rubles
  •  To the hall:
  • TV – 25 thousand rubles.
  • Reception desk – 30 thousand rubles.
  • Two benches – 10 thousand rubles.
  • Chair – 2 thousand rubles.
  • Computers with office equipment – 150 thousand rubles.

Other equipment and tools:

  • Dental equipment – 100 thousand rubles.
  • Refrigerator – 50 thousand rubles.
  • Bathroom equipment – 25 thousand rubles.
  • Consumables and medical instruments – 50 thousand rubles.
  • Overalls – 50 thousand rubles.
  • Software – 100 thousand rubles.

It will take about 4.5 million rubles. for a large format veterinary clinic. Small and medium-sized veterinary clinics will spend a smaller amount. The first time you can work with a minimum set of equipment. The cost of medical equipment and furniture depends on the brand of the manufacturer. It is better not to save money and purchase reliable equipment of a well-known brand.

Purchase of veterinary equipment

In addition to the basic equipment and tools, veterinary supplies should be purchased. These include:

  • Medications
  • Means for the care and treatment of animals from parasites
  • Medical feed

The purchase of veterinary equipment will take 400 thousand rubles. Purchase quality materials from reputable manufacturers.

Hiring

The business of veterinary services requires the involvement of qualified employees who can inspire the trust of customers. Doctors must have a higher education in the field of “Veterinary Medicine” and documents confirming their qualifications.

Their salary will consist of a salary and a percentage of the proceeds.
The staff of the clinic is determined by its level and may include the following positions:

  • administrator
  • Veterinarian
  • surgeon
  • Anesthesiologist
  • Freelance cleaner

It is possible to engage an accountant under an outsourcing agreement or to conduct bookkeeping online.

Advertising and marketing

Even before the opening of the veterinary clinic, you should start an advertising campaign , which involves the use of various business promotion channels:

  • Own website with a detailed description of services, specialization of employees, photos
  • Groups in social networks for posting the specified services, presentations of original animal haircuts, upcoming promotions
  • Participation in thematic forums
  • Advertising on Internet sites, in the media
  • Distribution of business cards, leaflets on busy city streets, shopping centers
  • Outdoor advertising: banners, signs, bright sign
  • word of mouth

You can introduce a loyalty program with discounts for regular customers and accumulation of bonuses, participate in charity events, set affordable prices for services.

How much money do you need to start

To open a small veterinary clinic with minimal equipment and a narrow specialization, it will take from 500 thousand rubles. The average clinic will cost a little more than a million rubles. And a medical center for animals with a full range of services, including the sale of medicines, as the most expensive option, will involve 3-5 million rubles.

Initial expenses will include :

  • the cost of renting and repairing the premises;
  • investments in the purchase of equipment, furniture and tools;
  • the cost of doing business.

Costs can be reduced by buying only the most necessary equipment at the start, and purchasing the rest during further work.

Monthly expenses

It is necessary to reserve funds to cover current expenses in the amount of 300 thousand rubles:

  • Payment of wages to employees – 150 thousand rubles.
  • Purchase of consumables, medications – 50 thousand rubles.
  • Advertising – 20 thousand rubles.
  • Payment of utility bills, taxes and unforeseen expenses – 30 thousand rubles.
  • Room rental – 50 thousand rubles.

The value is approximate and depends on the format of the business.

Extra income options

The range of services of a veterinary clinic is in no way inferior to a regular hospital visited by people: preventive examinations and consultations, laboratory tests and endoscopy, x-rays and ultrasound, obstetrics and cardiology, dentistry, surgery and ophthalmology. In addition to the main manipulations, additional income brings:

  • Hair and nail clipping
  • Ear and eye cleaning
  • Calling a veterinarian at home
  • Sale of medicines and care products
  • Provision of food, tray with filler, beds, toys

Profitability of the veterinary clinic

Let’s consider the profitability of a business using the example of a medium-sized clinic with an initial investment of about a million rubles. With the attendance of the veterinary clinic 6 people per day with an average check of 1 thousand rubles. monthly revenue will be 150 thousand rubles. with a net profit of 40 thousand rubles. In this case, the investment will pay off in 14 months of work, and the profitability will be 20%.

Business risks

The opening of a veterinary clinic and its further activities are subject to certain risks , which include:

Decrease in incomes of the population and, as a result, a drop in purchasing power and revenue

  • Increasing competition, resulting in a decrease in demand
  • Human factor in the form of a fatal medical error, poor service
  • Infection of animals and visitors during their stay in the clinic

The following mistakes should also be avoided: narrow specialization of the clinic, neglect of marketing tools, hiring low-skilled staff , poor location of the clinic and inconvenient working hours for clients.
Taking into account the peculiarities of the veterinary business and following a competent plan, you can achieve high results.

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